Search Engine Optimization
SEO (Search Engine Optimization) is essential for businesses because it helps you get found by the right people at the right time—when they’re actively searching for the products or services you offer. A well-optimized website ranks higher in search engine results, driving more organic traffic, building credibility, and increasing leads and sales without relying solely on paid ads. In a digital-first world, showing up on Google isn’t just a bonus—it’s a necessity for staying competitive, growing your brand, and reaching customers before your competitors do.
1
On-Page SEO
On-page SEO focuses on everything visible and controllable on your website itself. This includes optimizing your content with relevant keywords, writing compelling meta titles and descriptions, using proper header tags, and improving internal linking. The goal is to make each page more relevant to search engines and more valuable to visitors, increasing your chances of ranking higher in search results and driving conversions.
2
Off-Page SEO
Off-page SEO involves building your website’s reputation and authority through external signals. This includes earning quality backlinks from other trusted websites, managing local citations, engaging on social platforms, and encouraging positive online reviews. These actions help show search engines that your site is credible, relevant, and worth ranking above competitors.
3
Technical SEO
​Technical SEO ensures your website is properly structured and performs well so search engines can crawl and index it efficiently. It involves optimizing page speed, ensuring mobile-friendliness, fixing broken links, improving site architecture, using structured data (schema), and creating clean XML sitemaps. A technically sound website supports both user experience and search engine accessibility—critical for long-term SEO success.
Search Engine Optimization
Pricing
At Vergence Marketing, our ongoing SEO services range from $250 to $500 per month, depending on the level of support, content creation, and strategy your business needs. This flexible pricing allows small businesses to benefit from consistent SEO growth without overcommitting their budget. In contrast, many traditional agencies charge $1,000 to $3,000+ per month for similar services—often locking clients into long-term contracts with less transparency. With Vergence, you get tailored, results-driven SEO backed by honest pricing and a focus on measurable growth.