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From Struggling for Leads to Selling Extra Ones: EverEdge’s Growth Story
Oct 2, 2025
When EverEdge Lawn & Landcare came to us, they had a strong reputation locally but a weak digital presence. Their team provided top-quality lawn care, but their website wasn’t converting, their online visibility was almost nonexistent, and their phone wasn’t ringing nearly as much as it should have been.
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Like many small businesses, they faced the same challenge: how to get more leads without spending a fortune on advertising that doesn’t work.
The Challenge: Standing Out in a Competitive Market
In North Port and surrounding areas, lawn care and landscaping companies compete fiercely for attention. EverEdge had relied heavily on word-of-mouth and referrals, but that wasn’t enough to drive steady growth. They needed an optimized digital footprint — a website that reflected their professionalism, visibility in search results, and a way to capture leads directly.
The Solution: Redesign, Optimize, Advertise
Vergence Marketing stepped in with a three-part strategy:
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Website Redesign: We rebuilt EverEdge’s website to be clean, modern, and built for conversions. With a user-friendly layout, clear calls to action, and mobile optimization, the site became more than just a digital brochure — it became a 24/7 sales tool.
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Search Engine Optimization (SEO): Next, we focused on SEO. By researching the right keywords, optimizing content, and improving technical elements of the site, we positioned EverEdge to show up when homeowners searched for lawn care and landscaping services in their area.
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Google Advertising: Finally, we launched targeted Google Ads campaigns to capture ready-to-buy customers searching for services EverEdge provides. Every ad was designed to maximize ROI and funnel leads directly to their new website.
The Results: Growth Beyond Expectations
The transformation was dramatic. In just six months:
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Website traffic increased by ~320%
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Monthly leads grew by 5x
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Demand became so strong that EverEdge began selling excess leads they couldn’t handle themselves
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What started as a problem of too few leads turned into a challenge of scaling operations to meet overwhelming demand.
Why It Matters
For small businesses, the digital landscape can feel overwhelming. But with the right strategy, combining a professional website, smart SEO, and efficient advertising — growth can come faster than expected.
EverEdge’s story proves that small businesses don’t need massive budgets to compete online. They need a clear plan, consistent execution, and a partner who understands how to turn clicks into customers.
Looking for so many leads you have to start selling them?
Are you ready to turn your website into a lead-generating machine like EverEdge did? At Vergence Marketing, we specialize in helping small businesses maximize their digital footprint without breaking the bank. Whether you need a fresh website, stronger SEO, or smarter advertising, we’ll create a strategy tailored to your goals. Contact us today to schedule your free business analysis and discover how we can help your business grow.
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